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OUR BRAND STORY

FROM A SMALL LUTON WAREHOUSE TO A GROWING UK TILE DISTRIBUTION BUSINESS

Wallcano was built with a clear purpose: to become a dependable distribution partner for tile dealers.

What started in 2019 with a small warehouse in Luton has developed into a growing UK distribution business serving more than 240 dealers across the UK and Ireland.

LUTON, UK • CASTELLÓN, SPAIN • GUJARAT, INDIA • EST. 2019
2019 — THE BEGINNING

Where It Started

Wallcano Tiles was established in 2019 with a small warehouse in Luton.

At the beginning, the focus was simple: build relationships with the trade and provide dealers with reliable access to quality tile products.

“The business started small, but the ambition was to build something much bigger.”

Wallcano Luton Warehouse 2019
2019: The Luton Foundation

Built with a clear vision: dependable distribution and long-term trade relationships.

FROM ONE WAREHOUSE TO A GROWING NETWORK

The Growth

Over time, Wallcano expanded its product offering, sourcing network, warehouse capabilities and dealer relationships.

The company developed from a small Luton operation into an established distribution business serving more than 240 tile dealers across the UK and Ireland.

240+ DEALERS

SERVING UK & IRELAND

50,000+ SQ. FT.

WAREHOUSE CAPACITY

200+ CONTAINERS

STOCK AVAILABLE AT ANY GIVEN TIME

FROM GLOBAL SOURCING TO UK DISTRIBUTION

Going Global

As Wallcano grew, the sourcing network expanded.

Today, products are sourced from 7+ countries, including India, Spain, Italy, China and Turkey.

India Flag

India

High-output vitrified tiles, large format slabs, and automated kilns.

Spain Flag

Spain

Artisanal European ceramic heritage and luxury design glazes.

Italy Flag

Italy

Pioneering trend-led marble realism and high-end architectural styling.

China Flag

China

Advanced sintered stone engineering and technical porcelain formats.

Turkey Flag

Turkey

Timeless natural stone aesthetic and dense commercial porcelain.

UK Flag

United Kingdom

Central bonded distribution facility in Luton serving nationwide UK trade.

This global sourcing network allows Wallcano to explore different products, designs, sizes and manufacturing capabilities while maintaining a clear focus on the UK market.

STRONGER THROUGH MANUFACTURING

Manufacturing Connection

The Wallcano story is also connected to manufacturing.

The wider Wallcano Group has manufacturing backing through:

Top Notch Tiles India Flag
INDIA • MANUFACTURING BACKING

Top Notch Tiles — India

Automated continuous presses, certified monocalibre calibration, and large volume capacity integrated within the group.

Artelusso Tiles Spain Flag
SPAIN • MANUFACTURING BACKING

Artelusso Tiles — Spain

European ceramic craftsmanship, state-of-the-art decorative glazes, and trend-forward porcelain design studios.

This creates a connection between manufacturing, international sourcing and UK distribution.

For Wallcano, this means being able to combine product development and manufacturing capabilities with a strong understanding of the UK trade.

THE DEALER HAS ALWAYS BEEN AT THE CENTRE

Dealer at the Centre

Wallcano's growth has been closely connected to its dealer relationships.

Rather than developing products in isolation, we continuously follow what dealers need and what customers are looking for.

Dealer feedback helps influence:

Product selection

New collections

Sizes

Surfaces

Samples

Stock requirements

Market trends

This dealer-first approach remains central to the Wallcano brand.

FROM PRODUCT SUPPLY TO COMPLETE DEALER SUPPORT

Growing With the Trade

As dealer requirements evolved, Wallcano evolved with them.

The business expanded beyond product supply to include:

UK Stockholding

Flexible Supply

Sample Support

Nationwide Delivery

Product Development

International Sourcing

Manufacturing Backing

Responsive Service

The objective was to create a complete trade experience around the dealer.

A BUSINESS THAT GROWS WITH YOUR BUSINESS

Flexible Supply

Not every dealer operates in the same way.

Some require a few boxes. Others require pallets or containers.

Wallcano developed a flexible supply model:

1 BOX
Sample & Top-Ups
Wallcano Luxury Porcelain Tile Packaging Box

Smaller Orders

Supporting top-ups, bespoke projects, and showroom presentation needs.

Standard Pack: ~1.44 m² / Box
Dispatch: Next-Day Courier
CONTAINER
Bulk
Wallcano Shipping Container Freight Logistics

Volume Containers

Full container shipments for large commercial developments and merchant chains.

Standard Pack: 28 (40ft) Full Pallets
Dispatch: Direct Factory / Port

This approach allows Wallcano to support both smaller dealers and larger-volume businesses.

SUPPORTING THE DEALER BEYOND THE SALE

Samples & Relationships

Wallcano regularly conducts sample surveys with dealers and provides samples based on their requirements.

This reflects an important part of our brand philosophy:

“A distributor should not simply deliver a product. A distributor should help the dealer present that product, sell it and build a stronger collection.”

That is why sample support remains an important part of the Wallcano dealer relationship.

WHERE WE ARE TODAY

Today

Today, Wallcano is an established UK B2B tile distribution business serving more than 240 dealers across the UK and Ireland.

Our business brings together:

50,000+ Sq. Ft. Warehouse Capacity

200+ Containers of Stock

7+ Country Sourcing

Manufacturing Backing

Indoor & Outdoor Porcelain

Flexible Trade Supply

Dedicated Trade Support

Sample Support

WHAT HAS REMAINED THE SAME

What Has Not Changed

While Wallcano has grown significantly since 2019, one thing has remained constant:

Our focus on the dealer.

From a small warehouse in Luton to a growing UK distribution network, the purpose has remained the same — to provide dealers with relevant products, reliable stock, flexible supply and responsive service.

THE NEXT CHAPTER

Looking Ahead

Wallcano will continue to follow the evolution of the UK tile market.

We will continue to:

Develop our product portfolio

Follow emerging design trends

Strengthen international sourcing

Support UK stock availability

Improve digital ordering

Develop dealer relationships

Provide samples

Expand our distribution capabilities

Our ambition is to continue building Wallcano as a trusted and dependable tile distribution partner for the UK trade.

BUILT AROUND DEALERS

Brand Philosophy

Our brand can be summed up simply:

Product

The right products for a changing market.

Technology

Digital tools that make trade easier.

Manufacturing

Strong manufacturing connections.

Distribution

UK stock and distribution built for the trade.

Relationships

Long-term partnerships with dealers.

FROM A SMALL WAREHOUSE TO A GROWING TRADE NETWORK

Wallcano's story is a story of growth, relationships and continuous development.

From a small warehouse in Luton in 2019 to serving more than 240 dealers across the UK and Ireland, every stage of the journey has been shaped by one central idea:

BUILD A BETTER DISTRIBUTION PARTNERSHIP FOR THE TRADE.

WALLCANO TILES

Your UK Tile Distribution Partner
Product Technology Manufacturing Distribution
Built Around Dealers.
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