Home / About / Our Brand Story
Company Profile Brand Story Our Journey Testimonials
OUR BRAND STORY

FROM A SMALL LUTON WAREHOUSE TO A GROWING UK TILE DISTRIBUTION BUSINESS

Wallcano was built with a clear purpose: to become a dependable distribution partner for tile customers.

What started in 2019 with a small warehouse in Luton has developed into a growing UK distribution business serving more than 240 customers across the UK and Ireland.

LUTON, UK • CASTELLÓN, SPAIN • GUJARAT, INDIA • EST. 2019
2019 — THE BEGINNING

Where It Started

Wallcano Tiles was established in 2019 with a small warehouse in Luton.

At the beginning, the focus was simple: build relationships with the trade and provide customers with reliable access to quality tile products.

“The business started small, but the ambition was to build something much bigger.”

Wallcano Luton Warehouse 2019
2019: The Luton Foundation

Built with a clear vision: dependable distribution and long-term trade relationships.

FROM ONE WAREHOUSE TO A GROWING NETWORK

The Growth

Over time, Wallcano expanded its product offering, sourcing network, warehouse capabilities and customer relationships.

The company developed from a small Luton operation into an established distribution business serving more than 240 tile customers across the UK and Ireland.

240+ Customers UK & Ireland Network
240+ CUSTOMERS

SERVING UK & IRELAND

50,000+ Sq. Ft. Warehouse Facility
50,000+ SQ. FT.

WAREHOUSE CAPACITY

200+ Containers Available Stock
200+ CONTAINERS

STOCK AVAILABLE AT ANY GIVEN TIME

7+ Countries Global Sourcing Network
7+ COUNTRIES

GLOBAL SOURCING NETWORK

FROM GLOBAL SOURCING TO UK DISTRIBUTION

Going Global

As Wallcano grew, the sourcing network expanded.

Today, products are sourced from 7+ countries, including India, Spain, Italy, China, Turkey and Vietnam.

India Flag

India

High-output vitrified tiles, large format slabs, and automated kilns.

Spain Flag

Spain

Artisanal European ceramic heritage and luxury design glazes.

Italy Flag

Italy

Pioneering trend-led marble realism and high-end architectural styling.

China Flag

China

Advanced sintered stone engineering and technical porcelain formats.

Turkey Flag

Turkey

Timeless natural stone aesthetic and dense commercial porcelain.

Vietnam Flag

Vietnam

High-efficiency kiln production of polished vitrified porcelain and nano-sealed glazes.

UK Flag

United Kingdom

Central bonded distribution facility in Luton serving nationwide UK trade.

This global sourcing network allows Wallcano to explore different products, designs, sizes and manufacturing capabilities while maintaining a clear focus on the UK market.

STRONGER THROUGH MANUFACTURING

Manufacturing Connection

The Wallcano story is also connected to manufacturing.

The wider Wallcano Group has manufacturing backing through:

Top Notch Tiles India Flag
INDIA • MANUFACTURING BACKING

Top Notch Tiles — India

Automated continuous presses, certified monocalibre calibration, and large volume capacity integrated within the group.

Artelusso Tiles Spain Flag
SPAIN • MANUFACTURING BACKING

Artelusso Tiles — Spain

European ceramic craftsmanship, state-of-the-art decorative glazes, and trend-forward porcelain design studios.

This creates a connection between manufacturing, international sourcing and UK distribution.

For Wallcano, this means being able to combine product development and manufacturing capabilities with a strong understanding of the UK trade.

THE CUSTOMER HAS ALWAYS BEEN AT THE CENTRE

Customer at the Centre

Wallcano's growth has been closely connected to its customer relationships.

Rather than developing products in isolation, we continuously follow what customers need and what clients are looking for.

Customer feedback helps influence:

Product selection

New collections

Sizes

Surfaces

Samples

Stock requirements

Market trends

This customer-first approach remains central to the Wallcano brand.

FROM PRODUCT SUPPLY TO COMPLETE CUSTOMER SUPPORT

Growing With the Trade

As customer requirements evolved, Wallcano evolved with them.

The business expanded beyond product supply to include:

01

UK Stockholding

Extensive inventory readily accessible from our Luton central warehouse facility.

02

Flexible Supply

Adaptive ordering formats from single sample boxes and pallets to direct full containers.

03

Sample Support

Showroom presentation displays, architectural swatch binders, and rapid dispatch.

04

Nationwide Delivery

Dependable logistics fleet providing tail-lift deliveries across the UK and Ireland.

05

Product Development

Curating forward-looking collections guided directly by customer feedback and trends.

06

International Sourcing

Direct links with leading tile manufacturers in Spain, Italy, and worldwide hubs.

07

Manufacturing Backing

Long-standing factory partnerships ensuring reliable volume and strict batch consistency.

08

Responsive Service

Dedicated trade account managers providing transparent pricing, stock updates, and advice.

The objective was to create a complete trade experience around the customer.
A BUSINESS THAT GROWS WITH YOUR BUSINESS

Flexible Supply

Not every customer operates in the same way.

Some require a few boxes. Others require pallets or containers.

Wallcano developed a flexible supply model:

1 BOX
Sample & Top-Ups
Wallcano Luxury Porcelain Tile Packaging Box

Smaller Orders

Supporting top-ups, bespoke projects, and showroom presentation needs.

Standard Pack: ~1.44 m² / Box
Dispatch: Next-Day Courier
CONTAINER
Bulk
Wallcano Shipping Container Freight Logistics

Volume Containers

Full container shipments for large commercial developments and merchant chains.

Standard Pack: 28 (40ft) Full Pallets
Dispatch: Direct Factory / Port

This approach allows Wallcano to support both smaller customers and larger-volume businesses.

SUPPORTING THE CUSTOMER BEYOND THE SALE

Samples & Relationships

Wallcano regularly conducts sample surveys with customers and provides samples based on their requirements.

This reflects an important part of our brand philosophy:

“A distributor should not simply deliver a product. A distributor should help the customer present that product, sell it and build a stronger collection.”

That is why sample support remains an important part of the Wallcano customer relationship.

WHERE WE ARE TODAY

Today

Today, Wallcano is an established UK B2B tile distribution business serving more than 240 customers across the UK and Ireland.

Our business brings together:

50,000+ Sq. Ft. Warehouse Capacity

200+ Containers of Stock

7+ Country Sourcing

Manufacturing Backing

Indoor & Outdoor Porcelain

Flexible Trade Supply

Dedicated Trade Support

Sample Support

WHAT HAS REMAINED THE SAME

What Has Not Changed

While Wallcano has grown significantly since 2019, one thing has remained constant:

Our focus on the customer.

From a small warehouse in Luton to a growing UK distribution network, the purpose has remained the same — to provide customers with relevant products, reliable stock, flexible supply and responsive service.

THE NEXT CHAPTER

Looking Ahead

Wallcano will continue to follow the evolution of the UK tile market.

We will continue to:

Develop our product portfolio

Follow emerging design trends

Strengthen international sourcing

Support UK stock availability

Improve digital ordering

Develop customer relationships

Provide samples

Expand our distribution capabilities

Our ambition is to continue building Wallcano as a trusted and dependable tile distribution partner for the UK trade.

BUILT AROUND CUSTOMERS

Brand Philosophy

Our brand can be summed up simply:

Wallcano Product Quality & Selection

Product

The right products for a changing market.

Wallcano Ordering Technology

Technology

Digital tools that make trade easier.

Wallcano Manufacturing Backing

Manufacturing

Strong manufacturing connections.

Wallcano UK Distribution & Stock

Distribution

UK stock and distribution built for the trade.

Wallcano Customer Relationships & Partnerships

Relationships

Long-term partnerships with customers.

5.0 / 5.0 RATED BY UK CLIENTS & CUSTOMERS
SHARED SUCCESS • CUSTOMER EXPERIENCES

Our Story Told by Our Clients

Real testimonials and reviews from homeowners, commercial specifiers, and trade partners across the UK.

5.0
Verified Review

“Wallcano is the best”

5.0
Verified Review

“Best Quality tiles with cheapest price”

5.0
Verified Review

“Very professional company and knowledgeable staff. I highly recommend.”

5.0
Verified Review

“A1 service, fast delivery, reliable service. No complain at all. I am very happy to do business with Wallcano Tiles Limited.”

5.0
Verified Review

“Excellent Quality, Excellent Service”

5.0
Verified Review

“Very nice ...best in the business i strongly recommend.”

5.0
Verified Review

“I bought my tiles from Wallcano last year and again from them this year. The quality of tiles are very good and very unique, I didn’t find such varieties of tiles anywhere in London. The owner Ronak was very helpful and explain in detail what tiles will work in our hotel project. Thank you Wallcano tiles.”

5.0
Verified Review

“One of the best tiles exporter and distributors in the uk”

5.0
Verified Review

“Great company. They are flexible and offer good rates and interesting products.”

5.0
Verified Review

“Best tile suppliers in the world.”

5.0
Verified Review

“Fantastic service. Quality tiles at a great price. Ronak was particularly helpful. Thank you”

5.0
Verified Review

“Great products and brilliant customer service....”

5.0
Verified Review

“Great quality and reasonable prices, must visit for people in and around london !!”

5.0
Verified Review

“Purchased large quantity of tiles. Order full filled and delivery arranged. Had to change delivery but they were accommodating with out any issues. The tiles were of quality. Have used Wallcano tiles a handful of time with out any hiccups.”

5.0
Verified Review

“Wallcano tiles in North Wembley had the best tile selection I've seen in recent years. Ronak's knowledge of porcelain tiles is admirable, and he had a large range of WORLD-CLASS tiles within my small budget. I was even able to upgrade my choice because there is a big sale on right-now. Visit them ASAP to take advantage of their sale! When it comes to tiles, I highly recommend Wallcano-Tiles for their extensive selection range and affordable prices.”

4.9/5
Average Customer Rating
100%
Verified Client Reviews
48hr
Nationwide Pallet Dispatch
240+
UK Trade & Retail Stockists
Experience the Wallcano advantage for your project Apply for Trade Account
FROM A SMALL WAREHOUSE TO A GROWING TRADE NETWORK

Wallcano's story is a story of growth, relationships and continuous development.

From a small warehouse in Luton in 2019 to serving more than 240 customers across the UK and Ireland, every stage of the journey has been shaped by one central idea:

BUILD A BETTER DISTRIBUTION PARTNERSHIP FOR THE TRADE.

WALLCANO TILES

Your UK Tile Distribution Partner
DESIGNING MANUFACTURING DISTRIBUTION
Built With Customers.
OPEN A TRADE ACCOUNT CONTACT OUR TEAM
Ask Luna • Tile Specialist