Home / About / Our Journey
Company Profile Brand Story Our Journey Testimonials
OUR JOURNEY

FROM A SMALL LUTON WAREHOUSE TO A GROWING UK TILE DISTRIBUTION BUSINESS

Wallcano Tiles began its journey in 2019 with a small warehouse in Luton.

What started with a clear focus on serving the tile trade has grown into an established UK-based B2B distribution business serving 240+ tile customers across the UK and Ireland.

From one warehouse to a growing distribution network.

From local beginnings to global sourcing.

From product supply to a complete customer-focused platform.

LUTON, UK • 240+ CUSTOMERS • 50,000+ SQ. FT. • EST. 2019
2019 — WHERE IT ALL STARTED

The Beginning

Wallcano Tiles was established in 2019 with a small warehouse in Luton, UK.

From the beginning, our focus was on building strong relationships with tile customers and providing reliable access to quality tile products.

The Foundation Objective

Understand the trade. Supply the trade. Grow with the trade.

This customer-first approach became the foundation for Wallcano's journey.

Wallcano Luton Warehouse 2019
2019: Luton Foundation

From a small local warehouse to a nationwide distribution network.

CHRONOLOGICAL MILESTONES

FROM A SMALL LUTON WAREHOUSE TO A GROWING UK DISTRIBUTION BUSINESS

Wallcano Tiles was established in 2019 with a small warehouse in Luton.

Since then, the company has developed into an established UK tile distribution business serving more than 240 customers across the UK and Ireland. Follow our journey below from local beginnings to nationwide distribution excellence.

◆ THE LUTON FOUNDATION ◆
PHASE 01 • INCEPTION & ROOTS
2019 LUTON FOUNDATION

The Foundation in Luton

Established with a dedicated warehouse in Luton, focusing on direct trade partnerships, customer trust, and core porcelain collections for independent showrooms.

◆ 100+ CUSTOMERS REACHED ◆
PHASE 02 • REGIONAL GROWTH
2021 CUSTOMER EXPANSION

Expanding the Customer Network

Surpassed 100 active retail stockists across the South East and Midlands through consistent sample delivery, tailored display boards, and single-calibre porcelain guarantees.

◆ 7+ SOURCING HUBS ◆
PHASE 03 • GLOBAL INTEGRATION
2022 INTERNATIONAL ALLIANCES

Global Sourcing & Manufacturing

Direct manufacturing integration with Top Notch Tiles (India) and Artelusso Tiles (Spain), securing factory supply power, large-format capability, and uncompromised quality control.

◆ 200+ CONTAINERS READY ◆
PHASE 04 • SCALE & DEPTH
2023 200+ CONTAINERS

Stock Expansion & Scale

Stocking over 200 containers of verified monocalibre inventory in our central UK distribution center, providing immediate order fulfillment without long lead times.

◆ 50,000 SQ FT & FLEET POWER ◆
PHASE 05 • FLEET & LOGISTICS
2024 50,000+ SQ FT CAPACITY

50,000+ Sq Ft & Dedicated Fleet

Expanded UK storage capacity to 50,000+ sq ft, rolling fleet of curtain-siders, and 48-hour delivery across England and Wales to support customer display turnovers.

◆ DENMARK WAREHOUSE HUB ◆
PHASE 06 • EUROPEAN EXPANSION
2025 DENMARK WAREHOUSE

Denmark Warehouse & European Distribution

Commissioned our strategic European warehouse in Denmark, reinforcing our international distribution chain, expanding inventory access, and optimizing transit times across European and UK corridors.

◆ UK & EUROPEAN LEADERSHIP ◆
PHASE 07 • MARKET LEADERSHIP
TODAY COMPLETE B2B ECOSYSTEM

Complete B2B Distribution

Serving 240+ verified customers across the UK & Ireland with 200+ container stockholding, rapid sample dispatch, and dedicated trade account support.

Our Focus Remains Simple

“Supporting customers with the products, stock and service they need.”

BECOME A TRADE CUSTOMER CONTACT LOGISTICS HUB
BUILT BY LISTENING TO CUSTOMERS

Understanding the Trade

As Wallcano began working with more customers, we gained a deeper understanding of the requirements of the UK tile market.

Every customer operates differently.

Order Volumes & Turnaround

Variable Quantities

Some customers require smaller quantities for immediate bespoke jobs, while others require larger volumes and ongoing pallet replenishments.

Showroom Strategy

Product Breadth & Specialism

Some focus on specific product categories, while others need broader, comprehensive collections to display across their showrooms.

Understanding these differences helped shape Wallcano's approach to distribution.

Our customer relationships became an important source of market insight, helping us understand changing requirements and client preferences.

GROWING WITH THE MARKET

Expanding the Product Portfolio

The UK tile market is constantly evolving.

New designs, sizes, surfaces and applications continue to influence customer preferences. Wallcano continuously develops its portfolio to respond to these changing requirements.

Our focus expanded around indoor and outdoor porcelain tiles, with selected designs available across different sizes and surfaces.

“The objective was not simply to increase the number of products. It was to build a relevant and commercially useful product portfolio for customers.”

Indoor Porcelain Tiles
Indoor Porcelain
Outdoor Porcelain Tiles
Outdoor 20mm Slabs
Architectural Concrete Surfaces
Modern Formats
Commercial Surfaces
Curated Finishes
FROM LOCAL DISTRIBUTION TO GLOBAL SOURCING

Growing Beyond One Market

As the business developed, Wallcano expanded its international sourcing network.

Today, Wallcano sources products from 7+ countries, including:

India Flag

India

Direct Kilns

High-grade vitrified tiles, large formats, and advanced automated manufacturing.

Spain Flag

Spain

Artisan Glazes

Historic Castellón ceramic design excellence and premium architectural surfaces.

Italy Flag

Italy

Trendsetter

Pioneering trend-led marble realism and high-end luxury surface styling.

China Flag

China

Technical Hub

Advanced sintered stone engineering, precision calibration and diverse formats.

Turkey Flag

Turkey

Natural Textures

Rich natural stone inspiration, travertine looks and dense porcelain tiles.

Vietnam Flag

Vietnam

Polished Porcelain

High-efficiency kiln production of polished vitrified porcelain, nano-sealed glazes, and versatile commercial sizes.

UK Flag

United Kingdom

Central UK Hub

Continuous discovery of manufacturing capabilities and niche design innovations.

This global sourcing network gives Wallcano access to different manufacturing capabilities, designs and product opportunities. At the same time, our focus remains on understanding what the UK market needs.

CONNECTING SOURCING WITH MANUFACTURING

Manufacturing Connections

The Wallcano journey is also connected to manufacturing through the wider Wallcano Group.

India Flag India Manufacturing Partner

Top Notch Tiles

In India, manufacturing is supported through Top Notch Tiles, granting direct kiln control, strict batch consistency, and high-volume porcelain production.

Direct Kiln Control Monocalibre Output High-Volume Production
Spain Flag Spain Manufacturing Partner

Artelusso Tiles

In Spain, manufacturing is supported through Artelusso Tiles, providing direct European design refinement, cutting-edge glazes, and premium finishing.

European Design Prestige Artisanal Glazes Architectural Surfaces
INTEGRATED COMMERCIAL CAPABILITY
Manufacturing
+
Sourcing
+
Distribution

These manufacturing connections complement Wallcano's international sourcing and UK distribution capabilities—providing a stronger, dependable foundation for developing and supplying tile collections to the trade.

FROM A SMALL WAREHOUSE TO 50,000+ SQ. FT.

Building UK Stock

As the customer network grew, reliable stock availability became increasingly important.

Wallcano continued developing its UK warehousing and distribution capabilities. Today, Wallcano operates with more than 50,000 sq. ft. of warehouse capacity and has 200+ containers of stock available at any given time.

50,000+
Sq. Ft. UK Warehouse
200+
Containers of Stock

This represents an important stage in our journey. The focus moved beyond simply sourcing products to maintaining a significant UK stock position for the trade.

Wallcano Central Warehouse Luton
UK Stockholding Advantage

50,000+ sq. ft. central facility ready for immediate customer dispatch.

FROM 1 BOX TO 1 CONTAINER

Flexible Supply Model

Our customer network includes businesses of different sizes, with very different stock requirements.

Wallcano developed a flexible supply model to support these differences:

1 Box Supply
1 BOX
Rapid Single-Box Orders

For smaller requirements and immediate product needs. Ideal for residential top-ups, bespoke repairs, and emergency customer additions.

1 Pallet Supply
1 PALLET
Showroom & Stock Fulfillment

For larger stock requirements. Perfectly calibrated for customer showroom reserves, multi-room projects, and steady merchant replenishment.

1 Container Supply
1 CONTAINER
Volume Wholesale & Contracts

For larger-volume orders and projects. Direct factory kiln runs shipped directly to commercial contractors and large merchant distributors.

This flexibility allows Wallcano to support both smaller independent customers and larger-volume businesses.

Different businesses. Different requirements. One distribution partner.
240+ CUSTOMERS ACROSS THE UK & IRELAND

Growing the Customer Network

The Wallcano customer network has continued to grow alongside the business.

Today, Wallcano serves more than 240 tile customers across the UK and Ireland.

Our customers are not simply accounts. They are an important part of our development.

Their feedback helps us understand:

Product demand
Market trends
Preferred sizes
Surface requirements
Sample requirements
Stock requirements
Customer preferences

This continuous connection with the trade helps influence the way we develop our business.

SUPPORTING CUSTOMERS BEYOND PRODUCT SUPPLY

Sample Support

Our relationship with customers extends beyond supplying products.

Wallcano regularly conducts sample surveys to understand customer requirements and showroom needs. Based on these requirements, we provide samples to help customers present products to their clients.

Samples can support:

Product presentation
New collection introductions
Customer selection
Showroom development
Product evaluation

For Wallcano, supporting the customer means supporting the complete product journey.

MORE THAN A TILE DISTRIBUTOR

Our Evolution

Over the years, Wallcano has evolved from a small distribution operation into a broader B2B tile platform.

Today, our business combines:

Product

Indoor and outdoor porcelain collections.

Sourcing

Products from 7+ countries.

Manufacturing

Backing through India and Spain.

Warehousing

50,000+ sq. ft. UK warehouse capacity.

Stock

200+ containers available at any given time.

Distribution

Serving customers across the UK and Ireland.

Trade Support

Dedicated customer account desk.

Samples

Customer sample support.

Flexible Supply

From one box to one container.

A GROWING UK DISTRIBUTION BUSINESS

Where We Are Today

Today, Wallcano Tiles Ltd is an established UK-based B2B tile distribution company serving 240+ customers across the UK and Ireland.

Our journey has taken us from a small warehouse in Luton to:

240+ Customers
50,000+ Sq. Ft. Warehouse Capacity
200+ Containers of Stock
7+ Sourcing Countries
Indoor & Outdoor Porcelain
Manufacturing Backing
Nationwide Pallet Delivery
Sample Support
Flexible Trade Supply
OUR FOUNDATION HAS NEVER CHANGED

What Has Stayed the Same

While the business has grown, one principle has remained consistent:

The customer comes first.
Continuous Growth
  • • Our warehouse has grown.
  • • Our sourcing network has expanded.
  • • Our product portfolio has developed.
  • • Our technology has evolved.
Unchanging Core

But our focus remains on understanding and supporting the trade.

We continue to believe that strong distribution is built through:

Product
Availability
Flexibility
Service
Relationships
THE NEXT CHAPTER

Looking Ahead

Our journey is still continuing.

Wallcano will continue to develop its product portfolio, strengthen its international sourcing network and improve the way we support customers across the UK and Ireland.

Our focus going forward includes:

Developing relevant collections
Following UK tile trends
Strengthening stock availability
Expanding sourcing opportunities
Improving digital ordering
Developing customer relationships
Supporting customers with samples
Strengthening distribution capabilities

Our ambition is to continue building Wallcano as a trusted and dependable B2B tile distribution partner.

5.0 / 5.0 RATED BY UK CLIENTS & CUSTOMERS
OUR COMMUNITY • VOICES FROM THE JOURNEY

Growing Together with Our Clients & Partners

Wallcano’s journey has always been shaped by the clients we serve. Here is what customers have to say about working with us.

5.0
Verified Review

“Wallcano is the best”

5.0
Verified Review

“Best Quality tiles with cheapest price”

5.0
Verified Review

“Very professional company and knowledgeable staff. I highly recommend.”

5.0
Verified Review

“A1 service, fast delivery, reliable service. No complain at all. I am very happy to do business with Wallcano Tiles Limited.”

5.0
Verified Review

“Excellent Quality, Excellent Service”

5.0
Verified Review

“Very nice ...best in the business i strongly recommend.”

5.0
Verified Review

“I bought my tiles from Wallcano last year and again from them this year. The quality of tiles are very good and very unique, I didn’t find such varieties of tiles anywhere in London. The owner Ronak was very helpful and explain in detail what tiles will work in our hotel project. Thank you Wallcano tiles.”

5.0
Verified Review

“One of the best tiles exporter and distributors in the uk”

5.0
Verified Review

“Great company. They are flexible and offer good rates and interesting products.”

5.0
Verified Review

“Best tile suppliers in the world.”

5.0
Verified Review

“Fantastic service. Quality tiles at a great price. Ronak was particularly helpful. Thank you”

5.0
Verified Review

“Great products and brilliant customer service....”

5.0
Verified Review

“Great quality and reasonable prices, must visit for people in and around london !!”

5.0
Verified Review

“Purchased large quantity of tiles. Order full filled and delivery arranged. Had to change delivery but they were accommodating with out any issues. The tiles were of quality. Have used Wallcano tiles a handful of time with out any hiccups.”

5.0
Verified Review

“Wallcano tiles in North Wembley had the best tile selection I've seen in recent years. Ronak's knowledge of porcelain tiles is admirable, and he had a large range of WORLD-CLASS tiles within my small budget. I was even able to upgrade my choice because there is a big sale on right-now. Visit them ASAP to take advantage of their sale! When it comes to tiles, I highly recommend Wallcano-Tiles for their extensive selection range and affordable prices.”

4.9/5
Average Customer Rating
100%
Verified Client Reviews
48hr
Nationwide Pallet Dispatch
240+
UK Trade & Retail Stockists
Experience the Wallcano advantage for your project Apply for Trade Account
BUILT FROM THE TRADE. GROWING WITH THE TRADE.
Wallcano's journey began with a small warehouse in Luton.
It grew through relationships.
It expanded through international sourcing.
It strengthened through manufacturing connections.
It developed through UK stockholding.
It evolved through technology.
And it continues to move forward through the customers we serve.

WALLCANO TILES

Your UK Tile Distribution Partner
DESIGNING MANUFACTURING DISTRIBUTION
Built With Customers.
OPEN A TRADE ACCOUNT CONTACT OUR TEAM
Ask Luna • Tile Specialist